Mike Hotard is the Club Director of HiTone Fitness. His journey into the fitness world began with a pivot after unmet expectations with his previous degree. “It was the classic story of earning a degree and making a pivot after unmet expectations. I fell in love with the fitness industry thanks to a previous club manager experience,” he explains. “And being able to help people achieve healthier lifestyles and be comfortable in their own skin is one of the most rewarding parts of the human experience.” For Mike, the best part of his job is breaking down barriers and creating a community of people who feel loved, appreciated, and reciprocate that feeling to others. And that’s exactly what his members get at HiTone Fitness. “Unlike other studios, we value our members. People are not just a number here,” he says. Mike believes that routine and accountability are the most common problems faced by his members when entering the fitness world. “I help them by getting to know them on more than a surface level,” he says. “Building a sense of comfort and pointing them in the right directions to ensure they succeed, hitting their goals”, adds Mike.